Ok, so someone out there did a great job of giving the writers a new industry by renaming it Social Marketing. Oh, and I LOVE IT!!
You are a lawyer or other professional and you have relied on word-of-mouth to get you business. Maybe you write an article or two and get it published in the local business journal? Maybe you place a 1/4 page ad in a newsletter or paper? Dare you make a radio spot or TV ad?
If not, you better shake alot of hands at local functions or you will simply not be known!
A well defined marketing effort could and should include well written blogs, tweets, and Linked-In updates. Add an email newsletter and you have a Social Marketing "wedge" to lift your law firm into the "market" of clients looking for representation. (I say wedge because my third grader taught me about simple machines and how a wedge can make your work easier).
Social Marketing for Law Firms is about educating your client right into the door. Becareful to limit your interaction to general information or you may find yourself a client without having them signed a retainer agreement! Worse, the client relationship could be a conflict or made with someone in another state!
The best examples are attorneys that write to specific topics such as Real Estate, Immigration, Estates and Trust, or even Landlord-Tenant. Invite other professionals to join your "newsletter" or "blog" and write about the issues most important to them.
When they encounter that "issue" and need a lawyer, why not go to the expert -- you??
How do you use Social Marketing ??
Thursday, June 11, 2009
Wednesday, April 9, 2008
VIRTUALIZATION
How do you explain Virtual Servers to a layperson?
I am often asked to explain complicated technical issues to people that have not had the pleasure of reading thousands of hours of help screens and white papers.
In layperson's terms, imagine you are going to give a speech in front of a thousand people. They have loaded into the room and are waiting for your words of wisdom. However, you are in a traffic jam and running two hours late. So what do you do? Make the audience wait for you to arrive? Or, imagine having a person as capable as you standing by in the auditorium -- now, you email him the speech and he delivers it to the audience. (Yes, let's assume for my example, that the person is as capable of a speaker as you, but perhaps slightly shorter).
In my example above, the audience (i.e. your company users) gets the content of the speech (i.e. the data and applications) regardless of the person (i.e. the fileserver) that is delivering it. As in the case above, the sponsor of the speech (your IT department) has to "introduce" (i.e. Boot the virtual server) the new speaker.
(c) 2008 Steve Stern
I am often asked to explain complicated technical issues to people that have not had the pleasure of reading thousands of hours of help screens and white papers.
In layperson's terms, imagine you are going to give a speech in front of a thousand people. They have loaded into the room and are waiting for your words of wisdom. However, you are in a traffic jam and running two hours late. So what do you do? Make the audience wait for you to arrive? Or, imagine having a person as capable as you standing by in the auditorium -- now, you email him the speech and he delivers it to the audience. (Yes, let's assume for my example, that the person is as capable of a speaker as you, but perhaps slightly shorter).
In my example above, the audience (i.e. your company users) gets the content of the speech (i.e. the data and applications) regardless of the person (i.e. the fileserver) that is delivering it. As in the case above, the sponsor of the speech (your IT department) has to "introduce" (i.e. Boot the virtual server) the new speaker.
(c) 2008 Steve Stern
Friday, March 28, 2008
Time Management
Time Management means many things to many people. For the purpose of this article, we will focus on the "use of technology time." Why do we need to focus on the use of technology time when we bill by the hour? Well, perhaps we can enumerate a few reasons:
1) Spending too much time doing non-billable items means less hours to bill
2) Clients expect on-demand legal services -- if you can't generate a document in a reasonable time, your competiton can!
3) The Stern Formula of Declining Realization: "The greater the number of hours spent on a task, the lower your billing realization." For example, if you take two hours to write a letter you are more likely to collect for those two hours than if you take ten hours to write a letter.
4) The more time spent on a single task, the less tasks that can be accomplished.
5) There are only 24 hours in a day!
How do you use technology to save time?
1) Spending too much time doing non-billable items means less hours to bill
2) Clients expect on-demand legal services -- if you can't generate a document in a reasonable time, your competiton can!
3) The Stern Formula of Declining Realization: "The greater the number of hours spent on a task, the lower your billing realization." For example, if you take two hours to write a letter you are more likely to collect for those two hours than if you take ten hours to write a letter.
4) The more time spent on a single task, the less tasks that can be accomplished.
5) There are only 24 hours in a day!
How do you use technology to save time?
Legal Technology Solutions
Welcome to the Legal Technology Solutions' BLOG!
You have found in this amazing ocean of information a humble buoy of technology information.
My personal goal is to provide a place where you can drop stories of technology use that promotes the practice of law. Please feel free to share "solutions" that have allowed you to be more efficient or service your clients better.
We will update the blog with a variety of subjects!
Thank you for your visit and we hope to hear from you often!
Regards,
Legal Technology Solutions, LLC. (www.LTSWEB.net)
You have found in this amazing ocean of information a humble buoy of technology information.
My personal goal is to provide a place where you can drop stories of technology use that promotes the practice of law. Please feel free to share "solutions" that have allowed you to be more efficient or service your clients better.
We will update the blog with a variety of subjects!
Thank you for your visit and we hope to hear from you often!
Regards,
Legal Technology Solutions, LLC. (www.LTSWEB.net)
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